Monday, December 18, 2006

Nielsen’s paper

Surprisingly Nielsen's paper written in 1997 still holds credible information on how to properly address online writing. It identity's key features such as:

  • identifying that users do not read word for word and tend to scan
  • highlighted keywords
  • meaningful sub-headings
  • bulleted lists
  • one idea per paragraph
  • starting with the conclusion
  • half the word count than conventional writing
These points are all used within good online web writing today.

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